THE INFLUENCE OF POPULAR CULTURE TOWARDS ENGLISH LANGUAGE LEARNING STRATEGY OF GENERATION Z STUDENT

Abstract

This study is motivated by the increasingly strong influence of English-language popular culture in the daily lives of Generation Z university students and aims to examine the influence of popular culture on the English language learning strategies of Generation Z students. A quantitative correlational research design was employed in this study. Data were collected through a structured questionnaire administered to 67 Generation Z students from the Faculty of Tarbiyah and Teacher Training as well as several other universities in Lampung. The research instruments measured impact of popular culture exposure and English language learning strategies. Data analysis was conducted using descriptive statistics, Pearson product–moment correlation, and analysis of variance (ANOVA) with the assistance of IBM SPSS Statistics 24. The results reveal a very strong and statistically significant positive relationship between popular culture exposure and English language learning strategies (r = 0.983, p < 0.01). In addition, the ANOVA results indicate significant differences in the use of English language learning strategies based on varying levels of popular culture exposure. These findings underscore the importance of popular culture as a meaningful factor in shaping English language learning strategies among Generation Z students and suggest its strategic integration into English language education to enhance learning effectiveness.

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