DEVELOPMENT OF E-FLASHCARD MEDIA FOR ENGLISH VOCABULARY MASTERY IN A SCHOOL-BASED SETTING IN THE THIRD GRADE AT TANAH TINGGI 7 PUBLIC ELEMENTARY SCHOOL TANGERANG CITY

Abstract

This study was conducted because students’ command of English vocabulary remains relatively low, causing them to struggle with understanding and retaining learning materials. Additionally, some teachers have not yet mastered the optimal use of digital media, so instruction continues to rely primarily on textbooks as the main learning tool. The primary objective of this study is to develop an educational media product in the form of e-flashcards for the “Is It the Canteen?” unit in third-grade elementary school English. This e-flashcard product was created as an engaging and user-friendly digital learning medium for both teachers and students. This study employed the Research and Development (R&D) method by applying the ADDIE development model, which consists of five stages: analysis, design, development, implementation, and evaluation. The data collection techniques used were interviews, observations, and questionnaires. Quantitative and qualitative data were analyzed using the Likert scale. The results of this research and development indicate that, according to the content expert, the validity level is 96%; according to the media expert, it is 95%; and according to the language expert, it is 93%, indicating that the medium is considered good and suitable for use. The evaluation by education experts yielded a practicality score of 4.7, indicating approval, while student feedback yielded a practicality score of 4.65, indicating very high approval. The results from the pre-test to the post-test also showed an improvement, with a post-test average of 92.3. Therefore, it can be concluded that the e-flashcard media developed by the researcher meets the criteria for effectiveness and is suitable for use in teaching English to third-grade elementary school students.

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